A meh intro? That’s a missed SEO opportunity

Hi Siftrs,

Let’s talk about blog post intros.

You know, the brief intro at the top of a recipe post.

Outside of the title you write, blog post intros are primo SEO real estate for two reasons:

1 — It’s your chance to meet your right reader where they are, match their intent quickly, and sell them on why your recipe is the right result for them.

2 — Your recipe intro is also where natural language processing-friendly writing earns its keep. Natural language processing, NLP for short, is SEO’s backbone. It helps search engines understand what your recipe is (or is not) about, right from the first line.

If your intros are running on autopilot, or doubling as keyword dump zones, it’s time to shake things up — and today’s newsletter shows you how.

(Good post intros and writing for NLP are two big, juicy SEO topics — and they’re more connected than most food bloggers realize. That’s why we’re giving the topics the multi-issue treatment they deserve with follow-up newsletters all about NLP. Because hey, Rome wasn’t built in a day — and neither is your NLP know-how!)

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