Correcting keyword research mistakes, plus 6 example fixes

Hi Siftrs,

Keyword research is an incredibly important tool in a recipe publisher’s toolkit. But too often keyword research is completed incorrectly and in a rudimentary way, which results in a recipe post, and recipe post titles, that mismanage reader expectations.

And then — bounce! Session lost. And what’s worse is Google knows you lost the session, because the search engine monitors clicks directly in the search results.

That’s why one of the best ways to optimize existing content is to find these user intent mismatches, updating the content and recipe title to be a better fit.

Recipe sites are full of these types of low-hanging fruit organic traffic opportunities.

That’s why today we’re sharing 6 examples of recipe keyword research done incorrectly, causing search intent mismatch.

Plus, we share suggested keyword fixes for each mismatch.

‘Cause we’re cool like that. 😎 

Essential insights from this Siftr issue are:

• The root cause of search intent mismatches

• Honing in on the highest intent aspect of an existing recipe

• 6 examples of real-life keyword research mistakes, plus fixes

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