Content Strategy

Aug 3, 2026

Information gain

Issue 51: In today’s newsletter, Liane Walker from Foodie Digital explains why so many great recipes fail to gain traction with Google, what the information gain patent tells us about creating better content, and why the solution starts with a lesson she first learned in high school.

Jul 6, 2026

How to publish similar recipes without creating content cannibalization

Issue 49: Recipe cloning can be a really effective strategy, but only if you get the details right. Miss a few key steps, and your recipes may end up competing against each other. After today, you’ll know how to confidently plan and publish, or update similar recipes without creating internal content cannibalization.

Mar 16, 2026

Reader Q: When and how should I update posts?

Issue 41: Learn a simple, proactive approach for updating your recipe posts. Includes a monthly schedule you can follow using your own Google Search Console data.

Feb 16, 2026

Winners and losers of the December 2025 core update

Issue 39: A breakdown of the winners and losers from Google’s December 2025 core update, and how topical authority and cutting filler are shaping recipe rankings.

Dec 8, 2025

The "type" keyword research trick

Issue 34: Introducing the "type" keyword research trick — an easy way to do more effective, brand-aligned keyword research.

Nov 24, 2025

Natural language processing for recipes (part 2)

Issue 33: Unlock the power of multimodal NLP for your food blog! Learn how search engines now see and understand your content through images, videos, and text optimization techniques.

Nov 10, 2025

Natural language processing for recipes (part 1)

Issue 32: Today’s newsletter dives into an SEO topic that usually makes eyes glaze over: natural language processing (NLP). But we’re going to make NLP deliciously simple to understand.

Sep 15, 2025

Topical drift (part 2)

Issue 28: Tackle topical drift on your food blog with strategic SEO: Learn how to realign your content, rebuild topical authority, and create a focused editorial strategy step by step.

Sep 1, 2025

Topical drift (part 1)

Issue 27: Even the strongest food blogs can drift off course in ways that weaken topical authority. It’s called topical drift. And while it won’t sink your site overnight, topical drift can confuse search engines over time.

Aug 18, 2025

Winners and losers of the June 2025 core update

Issue 26: Uncover the key winners and losers in Google's June 2025 core update, revealing how smart food blogs can thrive by prioritizing brand storytelling over keyword chasing.

Jun 9, 2025

Surviving Google’s AI Overviews: A guide for food blogs

Issue 21

May 12, 2025

Redistributing and syndicating recipes in a way that’s SEO friendly

Issue 19

Apr 28, 2025

A new strategy for picking the right recipes to refresh

Issue 18

Apr 14, 2025

Better SEO starts with better breadcrumbs

Issue 17

Mar 31, 2025

Smart topic taxonomy for food blog SEO

Issue 16

Jan 20, 2025

Correcting keyword research mistakes, plus 6 example fixes

Issue 11

Jan 6, 2025

Exact-match keyword use is dead

Issue 10

Oct 14, 2024

Quit keyword chasing

Issue 4

Aug 26, 2024

Recipe sites in Google's good books 📈 (as of summer 2024)