Quit keyword chasing

October 14, 2024

Hi Siftrs,

Today in the Siftr newsletter, we tackle one of food blogging’s hottest topics: keyword research.

If you were told to put a keyword every 300 words, to stuff your image alt text with keywords, and to make your posts nearly identical to the competition, then this Siftr issue is for you.

In recipe search, hitting a specific keyword density, exact keyword use, and making editorial decisions based solely on a keyword’s competition score is SEO thinking from a bygone era.

Old school SEO was all about that stuff, plus following patterns and page formulas.

Today, understanding a keyword’s context is everything.

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