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Topical drift (part 2)
Issue 28

Hi Siftrs,
Today’s issue is about fixing topical drift on a food blog.
Remember: SEO is a slow burn — topical drift is not fixed overnight.
If it took months (or years) for topical drift to creep in, it’ll take time and steady effort to get things back on track.
We'll give it to you straight — tackling an SEO project like this takes work. But think of it like a long hike: take it one step at a time.
If you stay consistent, before you know it, you’ll reach the peak with a stronger brand, clearer editorial focus, and a post index to match.
Here’s where to start.👇
(Today’s newsletter is part 2 of our series on topical drift for food blogs. In part 1 we explained what topical drift is, why it happens, and shared examples of focused content maps vs. content maps with diluted topical authority. You can read part 1 here.)