Hi Siftrs,
A common frustration among food bloggers is seeing a recipe with 50+ glowing 5-star ratings (⭐) outranked by a recipe with just a handful of good reviews. It happens — and often!
It's because Google's rankings are informed by how satisfied a searcher is with a recipe post's “Main Content”, not the structured data it outputs alone.
In today’s issue, we break down what counts as “Main Content”, what structured data does for recipes, and how to make both work better for you.
Plus, a look at how Google’s AI Mode and AI Overviews are currently surfacing recipe structured data.
(Today’s newsletter offers a brief interlude in our “audit your site like an SEO pro” series. At Siftr, we aim to break tasks into small, digestible, achievable chunks. Enjoy this short pause — we’ll be back to the series soon!)
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