Happy Monday, Siftrs,
A recipe can be delicious and still underperform. It can be on-brand, thoroughly tested, beautifully photographed, and loved by your loyal readers who discover it through your newsletter or social media.
And yet, Google gives it no love. Why?
Today, it comes down to a content quality question Google asks about every recipe: “Does this recipe provide insightful analysis or interesting information beyond the obvious?”
Right now, this question is tripping up countless food bloggers.
In today’s newsletter, Liane Walker from Foodie Digital explains why so many great recipes fail to gain traction with Google, what the 2022 information gain patent tells us about creating better content, and why the solution starts with a lesson she first learned in high school.
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