The "type" keyword research trick

Hi Siftrs,

Last issue, we introduced “layer cake SEO” — the idea that your brand forms the foundation everything else rests on: your keywords, your writing, and your visuals.

But in a search landscape overflowing with recipes, it can feel impossible to reinforce your brand and stand out in the few seconds someone decides whether to click.

This issue tackles that challenge head-on with the help of the “type” trick — a straightforward way to do more effective, brand-aligned keyword research.