Advanced

Writing

Jul 20, 2026

Semantic drift

Issue 50: Are related and fan-out queries helping or hurting your recipe SEO? Learn what semantic drift is, why it happens when optimizing for AI citations, and how to keep your recipes focused, relevant, and eligible for AI-generated answers without diluting your primary search intent.

Writing

Jan 5, 2026

How to boost views without publishing new recipes

Issue 36: Single-click visits are really common on food blogs because internal links are still treated like an SEO checklist item — instead of the powerful traffic drivers they are. In this issue, internal linking as a strategy for boosting views.

Advanced

Dec 22, 2025

SEO lessons from 2025’s only spam update

Issue 35: Google’s August 2025 spam update was a big moment for food bloggers. In this issue, we highlight what the August 2025 spam update revealed, and the actions food bloggers can take right now to stay ahead of the next spam update.

Content Strategy

Nov 24, 2025

Natural language processing for recipes (part 2)

Issue 33: Unlock the power of multimodal NLP for your food blog! Learn how search engines now see and understand your content through images, videos, and text optimization techniques.

Content Strategy

Nov 10, 2025

Natural language processing for recipes (part 1)

Issue 32: Today’s newsletter dives into an SEO topic that usually makes eyes glaze over: natural language processing (NLP). But we’re going to make NLP deliciously simple to understand.

Measurement

Sep 29, 2025

Steps to pinpoint organic traffic loss

Issue 29: Uncover the secrets to diagnosing organic traffic loss for food bloggers using Google Search Console—a practical, no-cost guide to identifying and recovering lost recipe search clicks.

Content Strategy

Sep 15, 2025

Topical drift (part 2)

Issue 28: Tackle topical drift on your food blog with strategic SEO: Learn how to realign your content, rebuild topical authority, and create a focused editorial strategy step by step.

Content Strategy

Sep 1, 2025

Topical drift (part 1)

Issue 27: Even the strongest food blogs can drift off course in ways that weaken topical authority. It’s called topical drift. And while it won’t sink your site overnight, topical drift can confuse search engines over time.

EEAT

Aug 4, 2025

Entity SEO for food blogs (part 2)

Issue 25: Dive into part two of our entity SEO series for food bloggers: Learn how to claim your knowledge panel and optimize author schema to boost search visibility.

EEAT

Jul 21, 2025

Entity SEO for food blogs (part 1)

Issue 24: Unlock the power of entity SEO for food blogs! Learn how strategic authorship can boost your site's topical authority and search performance in our must-read guide.

Advanced

Jul 7, 2025

Understanding AI Mode for recipes (part 2)

Issue 23: If AI Mode has you feeling everything from worry to intrigue, this newsletter will help you see that new promising opportunities do exist for food bloggers in the age of AI.

Advanced

Jun 23, 2025

Understanding AI Mode for recipes (part 1)

Issue 22: Is AI Mode really the future of how people find and make good recipes? Like most things AI, there a lot of different angles and considerations to unpack.

Writing

May 26, 2025

6 AI prompts for identifying filler in existing recipes

Issue 20

Content Strategy

Apr 28, 2025

A new strategy for picking the right recipes to refresh

Issue 18

Content Strategy

Mar 31, 2025

Smart topic taxonomy for food blog SEO

Issue 16

Writing

Feb 17, 2025

Explanatory anchor text = better SEO results

Issue 13

Writing

Feb 3, 2025

5 AI prompts to source semantic keywords for a recipe

Issue 12

EEAT

Dec 9, 2024

Can't grow? Is it link spam related?

Issue 8

EEAT

Nov 25, 2024

Spam that goes unnoticed on recipe sites

Issue 7

Advanced

Sep 16, 2024

Star power ⭐⭐⭐⭐⭐ (and recipe ratings manipulation)

Issue 2

Advanced

Semantic drift

How to boost views without publishing new recipes

SEO lessons from 2025’s only spam update

Natural language processing for recipes (part 2)

Natural language processing for recipes (part 1)

Steps to pinpoint organic traffic loss

Topical drift (part 2)

Topical drift (part 1)

Entity SEO for food blogs (part 2)

Entity SEO for food blogs (part 1)

Understanding AI Mode for recipes (part 2)

Understanding AI Mode for recipes (part 1)

6 AI prompts for identifying filler in existing recipes

A new strategy for picking the right recipes to refresh

Smart topic taxonomy for food blog SEO

Explanatory anchor text = better SEO results

5 AI prompts to source semantic keywords for a recipe

Can't grow? Is it link spam related?

Spam that goes unnoticed on recipe sites

Star power ⭐⭐⭐⭐⭐ (and recipe ratings manipulation)

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