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Writing

Create recipes and food stories that engage readers, show expertise, and rank in search results.

Writing

Mar 2, 2026

The era of SEO page formulas is over

Issue 40: For years, SEO coaches have pushed the same rigid post structure for food blogs. Over time, this created a bigger SEO issue for food blogs: sameness at scale. In today’s newsletter, how to break free from the page formula — and what to do instead.

Writing

+1

Jan 5, 2026

How to boost views without publishing new recipes

Issue 36: Single-click visits are really common on food blogs because internal links are still treated like an SEO checklist item — instead of the powerful traffic drivers they are. In this issue, internal linking as a strategy for boosting views.

Writing

+1

Dec 8, 2025

The "type" keyword research trick

Issue 34: Introducing the "type" keyword research trick — an easy way to do more effective, brand-aligned keyword research.

Writing

Oct 27, 2025

A meh intro? That’s a missed SEO opportunity

Issue 31: Outside of the title you write, blog post intros are primo SEO real estate. If your intros are running on autopilot, or doubling as keyword dump zones, it’s time to shake things up—and today’s newsletter shows you how.

Writing

+1

Oct 13, 2025

Stop following these 5 outdated SEO rules

Issue 30: Debunk SEO myths holding food bloggers back! Learn why rigid rules like keyword stuffing and word count obsession can hinder your blog's search performance and creativity.

Writing

May 26, 2025

6 AI prompts for identifying filler in existing recipes

Issue 20

Writing

Mar 3, 2025

Google drops 2 major SEO hints in 1 week

Issue 14

Writing

Feb 17, 2025

Explanatory anchor text = better SEO results

Issue 13

Writing

Feb 3, 2025

5 AI prompts to source semantic keywords for a recipe

Issue 12

Writing

+2

Jan 6, 2025

Exact-match keyword use is dead

Issue 10

Writing

Oct 28, 2024

Y'all, over optimizing is unhelpful

Issue 5

Writing

+1

Oct 14, 2024

Quit keyword chasing

Issue 4

Writing

Sep 2, 2024

Click, stick, satisfy: the recipe search playbook

Issue 1

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